THE STORY of LUCE
An Ode to Craft, Heritage & Continuity
THE STYLISH Evolution OF A TRUSTED LEGACY
LUCE is founded by Valan and Ty, two cousins from Long Island, NY raised in a four-generation family of jewelers. Their family legacy, Kravit Jewelers (est. 1927) is a respected institution and Authorized Rolex Jeweler in Long Island. Now, they’re bringing that heritage to West Palm Beach with LUCE, a fresh, modern take on what a jewelry store can (and should be).
LUCE blends timeless craftsmanship with a modern, laid-back spirit. Come by and have a complimentary coffee (or cocktail) check out our curated collection or co-create your next favorite piece with us.
Visit us in the NORA District at 985 N Railroad Ave, West Palm Beach, FL 33401
1927
Kravit Jewelers
In 1927, Kravit Jewelers began as a pushcart selling jewelry along Delancey Street in lower Manhattan, NY.
1975
Moving to Long Island
In the 70s, Kravit moved from the streets of Manhattan to the. suburbs to start building a community.
2023
Kravit Grows
By 2023, siblings Bennett and Idayne expand the Kravit empire. After 3 years of remodeling an old bank, Kravit opened it's newest doors.
2025
Luce Opening
In early 2025, cousins Valan & Ty decide to bring the essence of Kravit Jewelers down south in an effort to modernize the jewelry experience.
Our Moments
