THE STORY of LUCE
An Ode to Craft, Heritage & Continuity
THE STYLISH Evolution OF A TRUSTED LEGACY
LUCE is founded by Valan and Ty, two cousins from Long Island, NY raised in a four-generation family of jewelers. Their family legacy, Kravit Jewelers (est. 1927) is a respected institution and Authorized Rolex Jeweler in Long Island. Now, they’re bringing that heritage to West Palm Beach with LUCE, a fresh, modern take on what a jewelry store can (and should be).
LUCE blends timeless craftsmanship with a modern, laid-back spirit. Think high-quality jewelry, approachable luxury, and a space designed to inspire discovery. Come by and have a complimentary coffee (or cocktail) check out our curated collection or co-create your next favorite piece with us.
Visit us in the NORA District at 985 N Railroad Ave, West Palm Beach, FL 33401
1927
Kravit Jewelers
In 1927, Kravit Jewelers began as a pushcart selling jewelry along Delancey Street in lower Manhattan, NY.
1975
Moving to Long Island
In the 70s, Kravit moved from the streets of Manhattan to the. suburbs to start building a community.
2023
Kravit Grows
By 2023, siblings Bennett and Idayne expand the Kravit empire. After 3 years of remodeling an old bank, Kravit opened it's newest doors.
2025
Luce Opening
In early 2025, cousins Valan & Ty decide to bring the essence of Kravit Jewelers down south in an effort to modernize the jewelry experience.
The Experience
Located in the heart of West Palm Beach’s vibrant retail scene, LUCE provides a high-end yet relaxed shopping experience. Customers can explore curated collections, sip a complimentary cocktail, and even co-create custom designs.
With a philosophy of “less is more,” LUCE isn’t just selling jewelry—it’s inviting customers to build a unique collection of statement pieces they’ll love for life.
Sustainability
Beyond luxury, LUCE embraces sustainability with a thoughtful approach to fine jewelry. By including repurposed jewelry and materials guided by ethical practices, LUCE blends superior craftsmanship with modern responsibility.
Customers can invest in high-quality jewelry while supporting a reduced environmental footprint, ensuring that each piece is as meaningful as it is beautiful.
Our Moments
